I'm not the biggest fan of that term myself, but it's just something known in the web world. I prefer to think of it as internet marketing as far more goes int

I'm not the biggest fan of that term myself, but it's just something known in the web world. I prefer to think of it as internet marketing as far more goes into it than on page HTML optimisation and such. The real agencies will work with a company to help build and develop a brand and continue to work with that company over a long period.