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Comparing conversion rates of a complete before and after revamp won't tell you anything about the effectiveness of individual components of the revamp. You'd n
by Pewpewarrows 14y ago
Comparing conversion rates of a complete before and after revamp won't tell you anything about the effectiveness of individual components of the revamp. You'd need several A/B tests or a gradual series of changes to tell you whether labels inside or out actually made a difference overall.
- byroot 14y agoI know it's a silly argument but: do you think Facebook have made some A/B testing for their registration form ? Because they seems to think that the placeholder as label works well [0]. [0] https://www.facebook.com/ https://www.facebook.com/