The article is a little misleading in that it suggests a land-grab. The short links are auto-generated from app names/company names by pruning whitespace, copyr

The article is a little misleading in that it suggests a land-grab. The short links are auto-generated from app names/company names by pruning whitespace, copyright/trademark symbols and so on. So if your app wasn't already called "Banking", you're not going to get appstore.com/banking.