> Apple has transitioned from a small company with a narrow focus to a really big company with a much broader focus... Amazon, it seems, is more true to their b

> Apple has transitioned from a small company with a narrow focus to a really big company with a much broader focus... Amazon, it seems, is more true to their brand. Exactly. Amazon has always been regarded as a focused webhosting/video streaming/grocery/general store/digital device company. It's not like they started out as a bookstore or something.