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"Actually, almost none of the conversation about the stuff has to do with any of the things that make Skittles Skittles: It’s just folks mentioning Skittles to
by dimitry 18y ago
"Actually, almost none of the conversation about the stuff has to do with any of the things that make Skittles Skittles: It’s just folks mentioning Skittles to get on the Skittles home page."
He clearly misses the point. They're mentioning Skittles and that's effective brand building.
- technologizer 18y agoSkittles obviously thinks that mere mentions of Skittles is effective brand-building. I do, however, dispute that mentions are very useful except as a stunt. And surely at some point the association of Skittles with racism, vomiting, etc. doesn't constitute "brand building" in the least.
- axod 18y agoSeveral of them seem to be mentioning Skittles to build their own 'brand' - online persona/spamming/looking cool/etc I'm really not sure having your brand associated with spam/abuse/people trying to say idiotic+offensive things, is a good idea personally. It's like a massive bait to get people to abuse your product. The google serps are already filling up with links between "skittles" and random abusive offensive stuff.