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Meta knowingly earns 10% of its _overall_ sales from scams. https://www.cnbc.com/2025/11/06/meta-reportedly-projected-10percent-of-2024-sales-came-from-scam-fra

• Scoundreller 6d ago
  It's more than that. The 10% is the scam ads that "won" the ad auctions. It doesn't include the effect of scam ads bidding up the market and increasing the price of non-scam ad wins.
  • vintermann 5d ago
    > Could also argue that the scam ad that won the slot for 10 cents would have gone for 9 cents without the scam and Meta's marginal revenue was only 1 cent. They're probably taking that into account in their 10% of profit coming from ads estimate.