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It's almost certainly A/B test. Essentially everyone does it. You can even sometimes see when a list of videos on YT first loads and a given video has one titl
by kouteiheika 4d ago
It's almost certainly A/B test. Essentially everyone does it.
You can even sometimes see when a list of videos on YT first loads and a given video has one title, and it suddenly switches to another without you reloading the page.
- kowbell 4d agoOn several channels I watch, I've noticed the top comment is always along the lines of "who was here when the video title was XYZ" because you know it's going to change.
- neom 4d agoHave you noticed that has become more common recently? Because I have. It seems over the past 3/4 months, reload and see a new title happens pretty much daily to me (it also seems to work because sometimes it causes me to click the video I didn't click with the old title).
- whstl 4d agoIt was announced in December and took a while to catch. https://support.google.com/youtube/thread/393332200/you-can-now-a-b-test-titles-and-thumbnails-on-your-videos-?hl=en https://support.google.com/youtube/thread/393332200/you-can-...