Further, if you "cheat" your first tranche of sales you're potentially burying a valuable negative feedback loop for your product and sales development. The rea

Further, if you "cheat" your first tranche of sales you're potentially burying a valuable negative feedback loop for your product and sales development. The real hurdle, afaik, is mid-market and enterprise sales which is a big jump from getting your buddy to sign a small one year contract.