If you have your kids you’ll know that the shared culture we used to have is no more. Kids these days don’t turn on the tv when they get home from school but in

If you have your kids you’ll know that the shared culture we used to have is no more. Kids these days don’t turn on the tv when they get home from school but instead go on their highly personalised feeds… so for any shared culture, we’re now back to memes (in the original sense of the word, not internet memes). You can’t look at the big giants with their budgets and think “If they can’t do it, nobody will”. The bigger you are, the slower you’ll move. This is exactly why FAANGS buy innovation rather than build it all themselves. I’m 100% positive we’ll see exactly what I described in the coming years and it will be from an unknown startup with two founders, no budget, and just a coffee machine to keep them going