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Trademarks are lost when they are not defended. That is entirely separate from fair use in copyright law.

Y-bar 4d ago
This explains why Apple has sued The Onion a dozen or so times for all the parodies that infringed on trademarks belonging to the corporation. https://theonion.com/apple-introduces-revolutionary-new-laptop-with-no-keybo-1819594761/ https://theonion.com/apple-introduces-revolutionary-new-lapt... https://theonion.com/new-ipad-offers-3-months-of-something-called-apple-deli/ https://theonion.com/new-ipad-offers-3-months-of-something-c...
- deleted 4d ago
  [deleted]
SXX 4d ago
Just waiting for The Coca Cola company to sue Bethesda for having Nuka Cola.
- krior 4d ago
  Why? There are a lot of colas around the world.
  - ZiiS 4d ago
    Whom they often sue. 100% they would would consider the logo/branding/bottle infringing if they were a competing product.
    - mikestew 4d ago
      Sue for using “cola” in the product name? Citation most definitely needed.
      - ZiiS 4d ago
        Is that what I said?
    - jasomill 3d ago
      Fallout 4 parodies the potential legal issue itself in one of its loading screens: Nuka-Cola's signature rocket-shaped bottle replaced the traditional curved bottle when a rival corporation successfully sued for patent infringement. Fortunately, the public saw the new bottle as an improvement and Nuka-Cola's sales increased.
- mikestew 4d ago
  They’ll probably want to go after Jones Soda first. :eyeroll: https://www.amazon.com/Jones-Soda-Fallout-Nuka-Cola-Flavored/dp/B07HHW8CYJ https://www.amazon.com/Jones-Soda-Fallout-Nuka-Cola-Flavored...
jchw 4d ago
Trademark is about preventing someone's brand for being confused for another. Unless someone was confusing this for being an official IKEA product I'm not sure why it would be in the ballpark of trademark. There is also trade dress of course but that isn't really related.
Forgeties79 4d ago
This is an often repeated statement online (like “fiduciary duty”) that way over emphasizes the risk. Parody media poses absolutely no risk to their trademark, not even a tiny bit of incremental “damage.” Companies don’t need to be bulliest the vast majority of the time they act like one. We need to stop parroting this excuse for them.
- elondaits 4d ago
  IANAL but I heard the creators of Robot Chicken (an animation show that parodies many big franchises) that they have to be very careful to make sure they can claim what they do is parody. As I understood, and to my best recollection, they cannot just use e.g., Batman in an original funny context… they need to actually comment on Batman (existing storylines, characters, tropes, cliches, mythology) in their sketch. That said, we know that some IP lawyers will just send a Cease & Desist because it costs them nothing, it’s more defensible, and they don’t risk any penalties.
- Mountain_Skies 4d ago
  A bit of a tangent to Weird Al, who often is said to not need the permission of the original artist because his songs are parodies, usually isn't commenting on the actual content of the original song but instead takes the lyrics and gives them a different theme. 'Smells like Nirvana' is one of the few songs he does that actually does directly parody the original. His videos are far more parody than the songs themselves. Makes me wonder where the legal line actually is drawn and if asking permission is actually because it would be too risky not to.
  - bsammon 4d ago
    (Not sure if you were saying this in your comment) I read somewhere that Weird Al always asks permission before releasing a parody song. IIRC, the same article/post also said that some other prominent parody artists (Stan Freberg might have been an example) generally did not.
    - xoxxala 4d ago
wavemode 4d ago
No, tradmarks can be parodied too. It's a first amendment protection, and extremely common in movies, TV and video games. If the developer worked with a lawyer they could've gotten any suit by IKEA (this wasn't a suit yet, just a cease and desist letter) quickly dismissed.
- david-gpu 4d ago
  > It's a first amendment protection FWIW: Ziggy, the developer, is based in the UK.
  - wavemode 4d ago
    Oh, I must have missed that In that case yeah, it certainly depends on what the local laws say. I think in the UK parody protection applies to copyright but not trademarks.
PeterHolzwarth 4d ago
Always been curious - what are some examples of trademarks being lost due to not being defended?
- wetpaws 4d ago
  [dead]
- Crunchified 4d ago
  There's lots and lots of them. Have you ridden an escalator® lately? https://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
  - setopt 4d ago
    Very interesting link. I am now confused and intrigued that the trademark for "heroin" is listed as being revoked as part of the Treaty of Versailles after WWI.
  - jchw 4d ago
    Though that is not the type of abandonment that IKEA is worried about in this case. In fact it isn't really clear what form of trademark abandonment IKEA would have to be concerned about for this action to be justified. IANAL but IKEA is definitely not worried about the trademark being ruled abandoned due to non-use, procedural issues or naked licensing; they can easily prove the mark(s) are in active use, and the other two are not related to trademark enforcement. Again, IANAL but we do need to stop spreading FUD about what trademarks entail. Trademarks are meant to protect a brand from being diluted or confused, not to police the world of all parody or reference to some thing. In fact, if the store in the game wasn't even called an IKEA, I am really curious what "trademark" they felt it violated, but unfortunately not curious enough to find out. P.S.: a better example of a trademark that fell to non-use would be "Twitter". However I personally dunno if there is a trademark that fell specifically because they didn't bully enough people who tried to use their trademark in ways that wouldn't be confused with their brand. That seems to be a made-up invention by corporate lawyers that people just accept at face value. If it really worked this way, the mark "JavaScript" should've fallen a long time ago.

This explains why Apple has sued The Onion a dozen or so times for all the parodies that infringed on trademarks belonging to the corporation. https://theonion.com/apple-introduces-revolutionary-new-laptop-with-no-keybo-1819594761/ https://theonion.com/apple-introduces-revolutionary-new-lapt... https://theonion.com/new-ipad-offers-3-months-of-something-called-apple-deli/ https://theonion.com/new-ipad-offers-3-months-of-something-c...

deleted 4d ago
[deleted]

SXX 4d ago

Just waiting for The Coca Cola company to sue Bethesda for having Nuka Cola.

krior 4d ago
Why? There are a lot of colas around the world.
- ZiiS 4d ago
  Whom they often sue. 100% they would would consider the logo/branding/bottle infringing if they were a competing product.
  - mikestew 4d ago
    Sue for using “cola” in the product name? Citation most definitely needed.
    - ZiiS 4d ago
      Is that what I said?
  - jasomill 3d ago
    Fallout 4 parodies the potential legal issue itself in one of its loading screens: Nuka-Cola's signature rocket-shaped bottle replaced the traditional curved bottle when a rival corporation successfully sued for patent infringement. Fortunately, the public saw the new bottle as an improvement and Nuka-Cola's sales increased.
mikestew 4d ago
They’ll probably want to go after Jones Soda first. :eyeroll: https://www.amazon.com/Jones-Soda-Fallout-Nuka-Cola-Flavored/dp/B07HHW8CYJ https://www.amazon.com/Jones-Soda-Fallout-Nuka-Cola-Flavored...

jchw 4d ago

Trademark is about preventing someone's brand for being confused for another. Unless someone was confusing this for being an official IKEA product I'm not sure why it would be in the ballpark of trademark. There is also trade dress of course but that isn't really related.

Forgeties79 4d ago

This is an often repeated statement online (like “fiduciary duty”) that way over emphasizes the risk. Parody media poses absolutely no risk to their trademark, not even a tiny bit of incremental “damage.” Companies don’t need to be bulliest the vast majority of the time they act like one. We need to stop parroting this excuse for them.

elondaits 4d ago
IANAL but I heard the creators of Robot Chicken (an animation show that parodies many big franchises) that they have to be very careful to make sure they can claim what they do is parody. As I understood, and to my best recollection, they cannot just use e.g., Batman in an original funny context… they need to actually comment on Batman (existing storylines, characters, tropes, cliches, mythology) in their sketch. That said, we know that some IP lawyers will just send a Cease & Desist because it costs them nothing, it’s more defensible, and they don’t risk any penalties.
Mountain_Skies 4d ago
A bit of a tangent to Weird Al, who often is said to not need the permission of the original artist because his songs are parodies, usually isn't commenting on the actual content of the original song but instead takes the lyrics and gives them a different theme. 'Smells like Nirvana' is one of the few songs he does that actually does directly parody the original. His videos are far more parody than the songs themselves. Makes me wonder where the legal line actually is drawn and if asking permission is actually because it would be too risky not to.
- bsammon 4d ago
  (Not sure if you were saying this in your comment) I read somewhere that Weird Al always asks permission before releasing a parody song. IIRC, the same article/post also said that some other prominent parody artists (Stan Freberg might have been an example) generally did not.
  - xoxxala 4d ago

wavemode 4d ago

No, tradmarks can be parodied too. It's a first amendment protection, and extremely common in movies, TV and video games. If the developer worked with a lawyer they could've gotten any suit by IKEA (this wasn't a suit yet, just a cease and desist letter) quickly dismissed.

david-gpu 4d ago
> It's a first amendment protection FWIW: Ziggy, the developer, is based in the UK.
- wavemode 4d ago
  Oh, I must have missed that In that case yeah, it certainly depends on what the local laws say. I think in the UK parody protection applies to copyright but not trademarks.

PeterHolzwarth 4d ago

Always been curious - what are some examples of trademarks being lost due to not being defended?

wetpaws 4d ago
[dead]
Crunchified 4d ago
There's lots and lots of them. Have you ridden an escalator® lately? https://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
- setopt 4d ago
  Very interesting link. I am now confused and intrigued that the trademark for "heroin" is listed as being revoked as part of the Treaty of Versailles after WWI.
- jchw 4d ago
  Though that is not the type of abandonment that IKEA is worried about in this case. In fact it isn't really clear what form of trademark abandonment IKEA would have to be concerned about for this action to be justified. IANAL but IKEA is definitely not worried about the trademark being ruled abandoned due to non-use, procedural issues or naked licensing; they can easily prove the mark(s) are in active use, and the other two are not related to trademark enforcement. Again, IANAL but we do need to stop spreading FUD about what trademarks entail. Trademarks are meant to protect a brand from being diluted or confused, not to police the world of all parody or reference to some thing. In fact, if the store in the game wasn't even called an IKEA, I am really curious what "trademark" they felt it violated, but unfortunately not curious enough to find out. P.S.: a better example of a trademark that fell to non-use would be "Twitter". However I personally dunno if there is a trademark that fell specifically because they didn't bully enough people who tried to use their trademark in ways that wouldn't be confused with their brand. That seems to be a made-up invention by corporate lawyers that people just accept at face value. If it really worked this way, the mark "JavaScript" should've fallen a long time ago.