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I don't understand your logic. Why would someone that never sees my ads be valuable to me? Why would I care? Everyone spends money on something, the fact you sp
by altmanaltman 5d ago
I don't understand your logic. Why would someone that never sees my ads be valuable to me? Why would I care? Everyone spends money on something, the fact you spend it on adblockers doesn't make you automatically more valuable to advertisers. I have never heard of this "advert paradox" concept you mention and I have worked in industry for a while now. All this is just conjecture on your part and doesn't really correspond to how it works.
- mitxela 4d agoIf you have $20 to spend avoiding ads, you have $30 to spend on cool products so the advertiser is willing to spend up to $24 to make you not block ads about a $30 product you'll buy (that costs $5 to make)
- altmanaltman 4d agoThat does not make sense at all. Why would you care about people who want to avoid ads? The real data shows very little people actually do that. How much you spend on adblocker is irrelevant to your profile for a business. They will get you some other way if you ad block on digital.
- VonGallifrey 4d ago> If you have $20 to spend avoiding ads, you have $30 to spend on cool products Yes, but if you are so against ads that you spend $20 to not see ads (I am definitely in this group) and then see an ad for a "cool product" anyway, then that product is no longer cool. Any time something like this happens, I legitimately develop a grudge against that company and their products. I might have bought that product before seeing the ad, but there is no chance of that after seeing the ad.
- mitxela 4d agoNo you don't. Studies always show that you don't. You think you do, but you don't. Before the ad, you didn't even know the product existed. Now you know it exists, making you infinitely more likely to buy it.
- VonGallifrey 3d ago> Studies always show that you don't. You think you do, but you don't. Did those studies have any outliers that DID have a negative reaction to ads? I am 100% certain I'd react EXTREMELY negatively in a situation like that. The same way I wanted to buy a Tesla and rented one a couple of times in the past. Now I would NEVER AGAIN even go into a Tesla. Fuck that company.