I strongly suspect a lot of the huge tech companies don't actually know why they do things. There isn't a grand plan. There's a vague notion of "It'd be cool if

I strongly suspect a lot of the huge tech companies don't actually know why they do things. There isn't a grand plan. There's a vague notion of "It'd be cool if we had a source for data for X, Y, and Z, because then we might be able to do A, B, and C!" They then build the infra for gathering the data, find that A, B, and C are actually harder or less valuable than they figured, and just carry on sucking up the data in case they dream up a use for it in the future. There are examples of this happening. Niantec built Pokemon Go, made a lot of money from, sold to the Saudi Wealth Fund for even more money, and then the company pivoted to selling all the map data for telling delivery robots where your front door is. I don't think that was ever the plan when Niantec were storing all that data to optimize where to put a Magikarp. it just happened that way.