I've found the strongest signal that someone has no opinions of value is a loud attempt to denigrate something based on the name. Maybe it's part of the succes

I've found the strongest signal that someone has no opinions of value is a loud attempt to denigrate something based on the name. Maybe it's part of the success formula for startups, silly names cause shallow self-important customers and employees to self-select themselves out of a growing companies orbit. Such trivialities are poison. People and companies who make a lot of effort to make themselves seem serious and important very often have nothing of substance about them.