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I think Amazon is very much on another level in terms of scale. Not trying to be negative about Shopify — they have a very large system to maintain - but Amazon
by stingraycharles 5d ago
I think Amazon is very much on another level in terms of scale. Not trying to be negative about Shopify — they have a very large system to maintain - but Amazon is just on another level.
- tomnipotent 5d agoShopify is not far behind Amazon (the e-com business). It's network sees as many unique visitors as Amazon, though I imagine Amazon has more sessions per visitor, but the GMV across Shopify is just shy of half of Amazon. It's still in the same ball park.
- hackisterium 5d agoWhat metic are you using? Shopify takes an average of ~$1bn at checkout daily while Amazon is over 2bn.
- tomnipotent 5d agoYes, Shopify GMV is roughly half of Amazon.
- tonyedgecombe 5d agoAmazon don't seem release any figures but I've seen estimates of 50,000 to 100,000 engineers. They do have 1.576 million employees worldwide (2025 figure).
- stingraycharles 5d agoYes but “Amazon-scale infra” as the grandparent mentions should absolutely include AWS, and Shopify is nowhere near that size.
- hackisterium 5d agoCombined Shopify sales are ~half of Amazon's but growing quicker. Shopify probably supports more sales per engineer than Amazon's retail stack team.
- echoangle 5d agoAmazon also has AWS as infra though, they only do retail as a side gig
- aprilthird2021 5d agoThey also have enormous fulfillment services. Shopify doesn't handle that part. They also have video and music streaming. And Kindle Unlimited.