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> Decker insofar as I can tell is one of the suits who ran Yahoo into the ground. I don't think that's really right, but it's hard to tell. In my mind, as some
by toast0 6d ago
> Decker insofar as I can tell is one of the suits who ran Yahoo into the ground.
I don't think that's really right, but it's hard to tell. In my mind, as someone who was there from 2004-2011, things were going ok while she was there. The Microsoft acquisition would have been nice from a $ point of view, and I think they could have been convinced to give all the employeed an Xbox 360, but Microsoft would have smothered the brand and its products... It's possible the acquisition would have been held up in anti-trust for a long time and a large period of uncertainty.
IMHO the running into the ground really started under Carol Bartz with the ads and search deal with Microsoft whereby Bing was supposed to take over everything. But performance in terms of latency, quality, and $/search was worse than when Yahoo was doing it and the ads and search teams at Yahoo didn't shrink as expected, because the work didn't shrink as expected. Not surprisingly, when you drop revenue and don't drop costs, financial performance does not improve.
Partnering with Google would have made more financial sense, but that wasn't an option because of anti-trust... Probably should have accepted the acquisition and accepted fate... partnering with Microsoft later was a bad choice, maybe they could have backed out once the numbers were clear.
- safety1st 4d agoGood information, thank you!