7 ms·
It's very expensive. I think Apple is using the same method airlines use when selling seats, just in reverse. Airlines start selling seats cheaper at the begin
by mengibar10 7d ago
It's very expensive.
I think Apple is using the same method airlines use when selling seats, just in reverse. Airlines start selling seats cheaper at the beginning, and as there are fewer and fewer seats, the price increases. Apple, on the other hand, is selling at a premium price for a new product category, and I believe it is, so they can get away with it for some time, and they will lower the price as they sell more. This has nothing to do with economies of scale. They already own the premium portion of the mobile phone market.
Something less available is worth more. Those who own it now can enjoy people's attention and their curious inquiries, which are worth more than money can buy for some people.
- chilipepperhott 7d agoI believe this is also known as a Dutch auction. They don't know the true value of their product, so they price it high and will slowly bring it down until they are satisfied with demand.
- a4isms 7d agoAnother analogy can be found in the current way that automobiles are sold. For new models that are considered desirable, they maximize their margins by putting expensive limited editions with desirable badging and options on sale first. It may take a full year or more before a mainstream mass-market edition with basic features is released at a lower price. The iPhone Duo and iPhone 18 Pros were released this week. The "ordinary" iPhone 18 apparently won't ship until Spring of 2027. That's the same strategy!