5 ms·

How? How involved? Like what exactly did he do?

• boplicity 9d ago
  He was often critical down to the specific detail, such as amount of padding on a button.
• montagg 9d ago
  So replier is right here: Jobs had opinions about literally every detail, he pushed people to work out those details and challenge their own assumptions, and he talked about these things in public like a designer—not just about beauty but also HCI. You could see in his presentations that he understood the fucking details about why things were good. No tech CEO is able to tell you why their version of showing that a window is currently in focus is good, and on the off chance they do, they probably wouldn’t use the term “key window” because they don’t know it. There was a Jobs story about how he was bothering the engineer who was working on the calculator so much about the layout that the engineer just made a layout engine Jobs could play with, so he could design it himself. I do consider that fundamentally different from the people lower in the hierarchy though. That’s what I value about the Cook era keynotes: seeing Apple as not just a single person.