Well no, they made the Ultra for very rich people who do long hikes or similar. For most of us, a smart watch isn't so important that the increase in price is w

Well no, they made the Ultra for very rich people who do long hikes or similar. For most of us, a smart watch isn't so important that the increase in price is worth it, even if we're annoyed by the battery life of the non-Ultra watch which is too poor for any kind of day-long activity.