But, even as everyone talk about morality as an ideal, no one really cares about it (else the world would be very, very different). What most people care about

But, even as everyone talk about morality as an ideal, no one really cares about it (else the world would be very, very different). What most people care about is feeling that things are 'fair', at least the appearance of fairness. I guarantee you that if a company accepts that it's board (or executives) get jailed if their car makes a mistake that kills someone, like any random driver, people will accept it.