Marketing didn't do this, as pointed out earlier, it's the ML academics and researchers coining these unscientific terms and explanations. I'd expect it in soc

Marketing didn't do this, as pointed out earlier, it's the ML academics and researchers coining these unscientific terms and explanations. I'd expect it in social sciences - where functionalist explanation are often appropriate, but its easy to step over the margin into metaphor and personification. But not computer sciences - where it's obviously absurd. These professionals should know better.