Speaking of memetics and favorite books, check out There Is No Antimemetics Division by qntm who also wrote some seminal short stories including the one that in

Speaking of memetics and favorite books, check out There Is No Antimemetics Division by qntm who also wrote some seminal short stories including the one that inspired the Alex Garland show Devs. The book is about how to deal with beings that make you forget you ever saw then, a sort of opposite mind virus.