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Dude, FAANG still manage to do it, day in day out.
by thrawa8387336 13d ago
Dude, FAANG still manage to do it, day in day out.
- jdm2212 13d agoIIRC they actually don't and it materially reduced Meta's profit when Apple rolled out the advertiser ID system.
- throw0101d 13d ago"Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year" (2022): * https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-privacy-change-will-cost-10-billion-this-year.html https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-priv... See also perhaps "It’s not Meta - its APPLE who have screwed us small advertisers": * https://www.reddit.com/r/FacebookAds/comments/1o85w2q/ https://www.reddit.com/r/FacebookAds/comments/1o85w2q/
- DiggyJohnson 12d agoWow that number is line an order of magnitude or more than I expected it would be
- kstrauser 12d agoWon't someone please think of the poor advertisers? /s
- joshspankit 12d agoI would be even more shocked if instead of adapting, they’ve continued to lose $10b a year
- elevation 12d agoThat may have been true initially but meta has enough information to heuristically observe unidentified users and compare their behaviors with known consumers. It only takes a few actions to uniquely identify a consumer with a high degree of confidence.
- sroussey 12d agoYes, it was temporary and Meta revenue and profit at all time high (before data center buildout).
- jdm2212 12d agoPretty sure Meta doesn't do that on iOS devices because that'll get you banned from the App Store. They just figured out ways to not need individual fingerprinting.
- lokar 12d agoApple does not enforce the rules uniformly