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We could all be a bit more humble about the onerous “tools” we’ve built . I have a lot of sympathy for the elderly, and the ridiculous rituals they go through
by tonymet 14d ago
We could all be a bit more humble about the onerous “tools” we’ve built . I have a lot of sympathy for the elderly, and the ridiculous rituals they go through just to book an appointment, fill a subscription, buy tickets to a concert, order groceries.
The McDonalds app is 15+ screens to order a burger. Compare that to walking in a, “hi, how are you, I’d like a Big Mac meal with a Coke, here’s my money, thanks”.
Let’s all have a bit more humility, and even humiliation, for the absurd protocols we’ve imposed on everyone.
- nottorp 14d agoBut think how high the engagement needles go on the app!
- tonymet 14d agoAn app only a lawyer (or MBA) could love
- RattlesnakeJake 14d agoFrustratingly, I haven't even had that in-store experience for a while now. You do the same app-based ordering process, but on a big tablet. If there's an issue with your order, it can take several minutes to get near enough to an employee to get their attention.
- tonymet 14d agoI include the kiosk on the wall of shame . Just aweful.
- gib444 14d agoAgreed Btw (not sure what you were suffo) but you can still order via a human at most if not all McDonald's in the UK. You just need to go up to the counter, smile and wait a few seconds for someone to come over, and pay cash. Pretty effortless But I don't go in there for other reasons such as poor value, long wait times, wrong orders and fed up staff
- tonymet 13d agoYou’re right, and many American franchises still do, but they’ve understaffed the place so heavily that it’s often onerous to find someone to come to the counter. Plus, most (but not all) staff have lost social skills.