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I definitely enjoy Wrapped. But also something that keeps me in Spotify is the social aspect. If I want to make a playlist for someone, 95% of people I know use

• voncheese 16d ago
  Yeah this is a good point. They also have a feature that lets you build and mix playlists together with others, not my personal speed but adds to the stickiness.
  • mbonnet 15d ago
    yes, that + jams are important to me socially