For every Tweet that goes out on the company account and every blog on the company blog. But that's not what we're talking about here - we're talking about vagu

For every Tweet that goes out on the company account and every blog on the company blog. But that's not what we're talking about here - we're talking about vague sources like low-impact social media snippets getting cited on low-reputation blogs until someone more reputable comments on the apparent trend. There are absolutely marketing people who do that "unofficially".