Yes, my objection is to the use of "market forces", which are widely assumed to favor efficiency. What we're talking about is, pedantically, something else, som

Yes, my objection is to the use of "market forces", which are widely assumed to favor efficiency. What we're talking about is, pedantically, something else, something like "capital allocation game theory". A different game that is not known to favor anything in particular, as far as I know. TFA argues that good culture is important for productivity/efficiency, so any counterpoint would need to come from a game that does say something about efficiency.