except that all three things are getting a lot of social media clout. they just keep pumping out short form videos or yapping heads talking about how they use

except that all three things are getting a lot of social media clout. they just keep pumping out short form videos or yapping heads talking about how they use x to do y better than any of the old stuff... I think this is the OP's point. they all exist because there is a lot of noise about them existing and being used.