4 ms·
> The company has committed major marketing blunders by giving itself a creepy vibe, which is a well-deserved reputation, down to the very name of the company.
by steve1977 18d ago
> The company has committed major marketing blunders by giving itself a creepy vibe, which is a well-deserved reputation, down to the very name of the company. These errors are unnecessary and unforced self-sabotage.
I'm pretty sure this was very intentional and not a marketing blunder in any way.
It has long been a shtick of Alex Karp to be vague in answering questions where and how Palantir software is used.
I also don't think you can put Thiel and Musk, or rather Palantir and Tesla, in the same bucket here.
Tesla wants and needs to sell to common people. Palantir doesn't.
- helsinkiandrew 18d ago> Tesla wants and needs to sell to common people. Palantir doesn't. But common people are also employees[1], voters[2] and shareholders[3] and are getting increasingly vocal: [1] https://www.linkedin.com/posts/sandyacarter_with-ai-trust-isnt-lost-because-of-the-activity-7494769956329291776-C0pJ https://www.linkedin.com/posts/sandyacarter_with-ai-trust-is... [2] https://www.theguardian.com/politics/2026/jul/09/mps-urge-labour-to-ditch-330m-palantir-software-contract-with-nhs https://www.theguardian.com/politics/2026/jul/09/mps-urge-la... [3] https://www.barrons.com/articles/palantir-stock-price-human-rights-99fc4356 https://www.barrons.com/articles/palantir-stock-price-human-...
- etempleton 17d agoIt is a risky strategy but if people believe they are creepy they believe they are powerful.
- steve1977 17d agoBut from what I understand [1] USA Today is still using Palantir [2] This might have an effect in 2027 or it might not [3] The majority of shareholders still voted against that proposal So in the end, these people getting vocal has pretty much no real effect.