I quite literally cannot remember anything I've ever read as simple and correct, on the topic of UX/UI as this. I tend to deride UX/UI as almost a joke because

I quite literally cannot remember anything I've ever read as simple and correct, on the topic of UX/UI as this. I tend to deride UX/UI as almost a joke because it nearly never understands that fashion and science are different things. This one gets it.