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I can't remember the last time I clicked an ad link. I can't even remember a brand I've seen advertised.

• tzs 19d ago
  It is possible you do remember brands you've seen advertised but just don't remember you saw an ad. I remember a long time ago seeing a study that asked people if they had seen ads for the California lottery and if so what they remembered about them. They also asked people if they played the lottery and if so why they played. What they found was that in the people who said they had not seen ads and in the people who aid they had seen them but could remember anything about them a large fraction of those who played gave reasons that were almost word for word quote from slogans from the ads.
  • toss1 19d ago
    Interesting data, and possibly true OTOH, I'm quite sure if you came to me with a truckload of $100 bills and a gun, put the gun to my head and asked me to tell you anything about an advert I saw 3 minutes ago, the truckload of cash is mine if I can say anything, and you'll shoot me if I can't, you'll end up shooting me. I'm pretty sure that is true for the next 100 people also. The question is, which matters?
  • mattmatheus 19d ago
    There's a survey that pops up on Twitter/X every now and then asking about a specific brand and it always asks whether I remember seeing an ad for that brand... I usually cannot, but I'm going to assume that X knows whether it showed me an ad or not. Completely agreed about being influenced without knowing it.