PayPal is far far away from a niche, although this depends on the market. I work for a company in Europe selling physical goods and the vas majority of our sale

PayPal is far far away from a niche, although this depends on the market. I work for a company in Europe selling physical goods and the vas majority of our sales online are paid with PayPal. The reason their future is not that bright is that things like Apple Pay and Google Pay are starting to eat their lunch because it's just that easy. You pay with e.g. Google Pay, verify your fingerprint and you're done. No logins, no typing, no stored passwords or credit cards that sometimes don't autofill correctly. So the writing is on the wall for the future, but they are still a money machine in the present day. The only thing easier than paying with a fingerprint is not paying at all. So their lifeline could be agentic shopping where you don't even shop anymore if this can ever become a thing.