I don’t know anything about this particular company, but in general companies do this so they can practice first-degree price discrimination [0]. In other word

I don’t know anything about this particular company, but in general companies do this so they can practice first-degree price discrimination [0]. In other words, they can’t charge a big company 100x for SSO if that company sees what small self-serve companies are paying. [0] https://www.investopedia.com/ask/answers/042415/what-are-different-types-price-discrimination-and-how-are-they-used.asp https://www.investopedia.com/ask/answers/042415/what-are-dif...