And the Zune ecosystem had it's own DRM music format that also died IIRC. However, what the Zune ecosystem DID have that was insane for the time, was a $10 or

And the Zune ecosystem had it's own DRM music format that also died IIRC. However, what the Zune ecosystem DID have that was insane for the time, was a $10 or so monthly subscription that let you listen to and download ANY song, as long as you had Wifi, with the bonus that you could download completely unprotected MP3s of ten of those songs a month. Songs at the time were still $1 each, so this was essentially free music streaming for people who bought songs regularly, with no potential for rug pulls. Outside of this subscription, you could loan a song to your friend, who could listen to it on their Zune like three times. They also had a nifty procedural playlist feature. They were trying to do social media of music! Microsoft used to be freaking nuts.