6 ms·

"Why bother doing something original when there's something generic that's good enough" is certainly one way to approach things.

• gralab 21d ago
  No. You know that's not what I'm saying. There are many other very respectable typefaces available that they could have used. This one, while it may be custom made, *looks* generic. If I never saw this post, I would have zero clue they made it in-house. This is a PR stunt to get attention on sites like this.
  • lirolero 21d ago
    [dead]
  • etchalon 21d ago
    There are so very, very many things you're missing here.
    • gralab 21d ago
      Explain.
      • t098i3 21d ago
        In the documentary video, their CCO explained if they used a different existing font they would have had to rework a lot of their media for the different font metrics, while making their own allowed them to have a drop-in replacement.