They also don't use "appliance." Nor do their computers behave as appliances. It's just branding - they don't want to sell you a generic "computer" - they want

They also don't use "appliance." Nor do their computers behave as appliances. It's just branding - they don't want to sell you a generic "computer" - they want to sell you a Mac. It's really not all that different from a computer. Might look a little nicer[1]. Uses a custom processor. But you can write software for it like a computer. And it can display things on a monitor like a computer. They do have wrist, pocket, and tablet versions of computers, but those might be considered more like appliances. 1 - taste being subjective and all