>Startups succeed or fail based on how much customers like the product. It's always been that simple yet founders these days tend to believe success is predica

>Startups succeed or fail based on how much customers like the product. It's always been that simple yet founders these days tend to believe success is predicated on all the things but the product. "Build it and they will come" is mostly true. No amount of sales, marketing and growth hacking can save a product that simply isn't very good. This article is refreshing because it's not saying "the way to train startup founders is by teaching them business" like a lot of universities believe. You need to be willing and able to build.