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Relabelling is the marketing game; to get your businessy-idea-book in the best-sellers list you need everyone to replace "practice makes perfect" with "10000 ho
by dodo53 14y ago
Relabelling is the marketing game; to get your businessy-idea-book in the best-sellers list you need everyone to replace "practice makes perfect" with "10000 hours".
- jacques_chester 14y agoYep. And in fact marketers didn't invent relabelling (Tallyrand had a witty remark that one of the functions of the State is to rename odious institutions and I would not be surprised if Confucius had this phenomenon in mind when he got grumpy about the Rectification of the Names).