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How many big tech companies let you talk to a human to get support. Automation is wonderful to cut cost for them but for the users being unable to get support i

How many big tech companies let you talk to a human to get support. Automation is wonderful to cut cost for them but for the users being unable to get support is a horrible experience. But you cannot go elsewhere because they are the only player in town. How can small companies with 1000x less money able to provide live support, but if you pay 20, 100, 200 dollars for a subscription you dont have a phone number to call ?

DanielHB 24d ago
I think about 10% of my SaaS company is in the support department, no outsourced support at all. We have about 50k paying customers. You message support, some real person reads and gets back to you within a day.
- aashu_dwivedi 24d ago
  > I think about 10% of my SaaS company is in the support department, no outsourced support at all. We have about 50k paying customers. What your your company do? Is it low ticket business or a high ticket business?
  - DanielHB 23d ago
    I work with music streaming, I don't really know how to judge what is low-ticket vs high-ticket. However it is a medium-to-high margin business. Our free tier is time-limited but we still look at all tickets even from non-paying customers (in the hopes of converting them). A 1-hour intervention from a customer rep can result in a multi-year paying customer.
rhdunn 24d ago
Part of it is scale. If you have a small number of clients/users it is possible to provide that support. If you have millions or billions of users then you can't scale the support to handle the support requests, so some form of automation becomes inevitable.
- jgalt212 24d ago
  It depends more on revenues per customer.
- intended 24d ago
  That's not scale, Its profit margins. If firms had a base degree of customer support they were expected to provide, they would still exist. They would just not be as profitable, but customers would be better off. I seem to remember there was a time when S/W was also designed with the aim to be easy to use, so that the need for support was reduced. It feels like the lesson learned was to keep costs low, not to ensure users were ok.
- exceptione 24d ago
  If you scale up customers, you scale up support. If you don't want to serve new customers, tell them to take their business elsewhere. But if you want to be a big boy, you need to play like you are one.
  - esseph 23d ago
    But how else can they get an edge over any possible competition so that they can grow faster? Quarterly reports are coming faster and faster!
  - chasd00 23d ago
    > you scale up support you'd end up with a call center larger than most cities. It's not feasible.
    - Majromax 23d ago
      If your maximum addressable market is “the whole economy,” as seen in SpaceX filings, then a city-sized call centre (distributed, of course) really is ‘t that much of an ask.
    - exceptione 23d ago
      If you think you hit a limit where you can't support any new customer anymore, you just tell them you have no capacity at the moment. Like any normal practice does.
esseph 23d ago
> How can small companies with 1000x less money able to provide live support, but if you pay 20, 100, 200 dollars for a subscription you dont have a phone number to call ? They spend the money which can drastically cut into their profits.
wing-_-nuts 23d ago
>Automation is wonderful to cut cost for them but for the users being unable to get support is a horrible experience. But you cannot go elsewhere because they are the only player in town. I can't tell you how many times I've experienced this with comcast. The last time I had to deal with it, was when I bought a new cable modem. I call in to provision it, the automated system assumes I have one of their modems and fails. For some reason I can't get technical support on the line and finally I resort to yelling 'cancel my account' over and over again until I finally get someone on the phone. The guy was able to solve the issue in 5 minutes flat. The problem with automation is it's only ever going to be able to handle the 'happy path'
- connicpu 23d ago
  It feels so degrading talking to the bot. Last time I did it I was trying to upgrade my service to take advantage of a 2.5GbE modem I bought and I almost said screw it because it was so frustrating with the long pauses after everything I said!
- elictronic 23d ago
  The company solves the happy path every time. Your problem is they are solving their happy path which is profit optimization. The system is not poorly designed, it is working as intended. The solution here is removing corporate monopolies and political power.
- kevin_thibedeau 23d ago
  Threaten to sue the company. The bots will connect you to a human lickety split.
abirch 23d ago
Vanguard does get some support right as they tier their support based on how much you're worth. Businesses need to focus on Lifetime Value of their customers and realize that some of their marketing budget would be better spent in support.

DanielHB 24d ago

I think about 10% of my SaaS company is in the support department, no outsourced support at all. We have about 50k paying customers. You message support, some real person reads and gets back to you within a day.

aashu_dwivedi 24d ago
> I think about 10% of my SaaS company is in the support department, no outsourced support at all. We have about 50k paying customers. What your your company do? Is it low ticket business or a high ticket business?
- DanielHB 23d ago
  I work with music streaming, I don't really know how to judge what is low-ticket vs high-ticket. However it is a medium-to-high margin business. Our free tier is time-limited but we still look at all tickets even from non-paying customers (in the hopes of converting them). A 1-hour intervention from a customer rep can result in a multi-year paying customer.

rhdunn 24d ago

Part of it is scale. If you have a small number of clients/users it is possible to provide that support. If you have millions or billions of users then you can't scale the support to handle the support requests, so some form of automation becomes inevitable.

jgalt212 24d ago
It depends more on revenues per customer.
intended 24d ago
That's not scale, Its profit margins. If firms had a base degree of customer support they were expected to provide, they would still exist. They would just not be as profitable, but customers would be better off. I seem to remember there was a time when S/W was also designed with the aim to be easy to use, so that the need for support was reduced. It feels like the lesson learned was to keep costs low, not to ensure users were ok.
exceptione 24d ago
If you scale up customers, you scale up support. If you don't want to serve new customers, tell them to take their business elsewhere. But if you want to be a big boy, you need to play like you are one.
- esseph 23d ago
  But how else can they get an edge over any possible competition so that they can grow faster? Quarterly reports are coming faster and faster!
- chasd00 23d ago
  > you scale up support you'd end up with a call center larger than most cities. It's not feasible.
  - Majromax 23d ago
    If your maximum addressable market is “the whole economy,” as seen in SpaceX filings, then a city-sized call centre (distributed, of course) really is ‘t that much of an ask.
  - exceptione 23d ago
    If you think you hit a limit where you can't support any new customer anymore, you just tell them you have no capacity at the moment. Like any normal practice does.

esseph 23d ago

> How can small companies with 1000x less money able to provide live support, but if you pay 20, 100, 200 dollars for a subscription you dont have a phone number to call ? They spend the money which can drastically cut into their profits.

wing-_-nuts 23d ago

>Automation is wonderful to cut cost for them but for the users being unable to get support is a horrible experience. But you cannot go elsewhere because they are the only player in town. I can't tell you how many times I've experienced this with comcast. The last time I had to deal with it, was when I bought a new cable modem. I call in to provision it, the automated system assumes I have one of their modems and fails. For some reason I can't get technical support on the line and finally I resort to yelling 'cancel my account' over and over again until I finally get someone on the phone. The guy was able to solve the issue in 5 minutes flat. The problem with automation is it's only ever going to be able to handle the 'happy path'

connicpu 23d ago
It feels so degrading talking to the bot. Last time I did it I was trying to upgrade my service to take advantage of a 2.5GbE modem I bought and I almost said screw it because it was so frustrating with the long pauses after everything I said!
elictronic 23d ago
The company solves the happy path every time. Your problem is they are solving their happy path which is profit optimization. The system is not poorly designed, it is working as intended. The solution here is removing corporate monopolies and political power.
kevin_thibedeau 23d ago
Threaten to sue the company. The bots will connect you to a human lickety split.

abirch 23d ago

Vanguard does get some support right as they tier their support based on how much you're worth. Businesses need to focus on Lifetime Value of their customers and realize that some of their marketing budget would be better spent in support.