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If you haven't been following the current explosion of video gen models, including all the content you see on social media, you should pay attention. I have no
by lxe 26d ago
If you haven't been following the current explosion of video gen models, including all the content you see on social media, you should pay attention.
I have no doubt in my mind that right now, in August of 2026, given a couple of weeks, an amateur with a high-end last-gen GPU or somebody with maybe a thousand bucks worth of AI credits, given a good amount of exploration/tinkering to fill the gaps that GenAI cannot currently do, (which is storyboarding, screenwriting, characters, and all the actual creative stuff), can crank out a high quality 1h+ feature film with only minor uncanny artifacts.
The reason why this isn't happening en masse right now is that most creatives are probably not focused on generating feature films, but rather content that's more digestible by social media users.
I would expect to start seeing a LOT of development in the upcoming months as some form of commodification where generated content can be both high quality and tailored to the user.
- unixhero 26d agoAll I want is Seinfeld Forever
- jafo1989 26d agoCool. When it finally shows up, and someone says "No one asked for this..." I'll refer them to you.
- bri3d 26d agoThere’s a technology fundamental driving the short form aspect too, current video models are all trained on <500 frame sequences and struggle to generate long shots. There are a lot of attempts in the literature to improve cross-generation coherence but there needs to be an architectural breakthrough or significant scaling improvement before longer continuous shots are practical. So you’d be making a really ADD feature film at the moment.
- Planktonne 26d ago> I have no doubt in my mind that right now [...] an amateur with a high-end last-gen GPU or somebody with maybe a thousand bucks worth of AI credits [...] can crank out a high quality 1h+ feature film with only minor uncanny artifacts. Then why are there no examples of this? There aren't even examples of steps towards it--the half hour film that's nearly production quality, etc.
- unit-vector 26d agoI think this comes pretty close https://higgsfield.ai/@higgsfield.studio/projects/oneiric https://higgsfield.ai/@higgsfield.studio/projects/oneiric
- echelon 26d agoHiggsfield is a very unethical player in AI video. There are hundreds of other companies to choose from: Runway, Magnific, OpenArt, ArtCraft, Krea, Martini, Flora ... In startups, there are "mercenaries and missionaries". Higgsfield isn't either of these - they're a psychotic warlord. They're growth at all costs. They lie, cheat, steal, and even disparage artists and racial groups to get attention. And they use the worst dark patterns to get people to subscribe under confusing and dishonest terms. https://www.forbes.com/sites/rashishrivastava/2026/02/11/racist-videos-and-payment-problems-the-dark-side-of-this-ai-startups-super-fast-growth/ https://www.forbes.com/sites/rashishrivastava/2026/02/11/rac... https://tech.yahoo.com/ai/articles/higgsfields-latest-ai-tool-wants-121700956.html https://tech.yahoo.com/ai/articles/higgsfields-latest-ai-too... https://ade3.substack.com/p/this-isnt-how-i-expected-ai-to-screw https://ade3.substack.com/p/this-isnt-how-i-expected-ai-to-s... https://x.com/nickfloats/status/2018772595991015760 https://x.com/nickfloats/status/2018772595991015760 https://x.com/dustinhollywood/status/2019452051260874793 https://x.com/dustinhollywood/status/2019452051260874793 https://www.caimera.ai/blogs/higgsfield-ai-twitter-ban-case-study-how-platform-trust-collapses https://www.caimera.ai/blogs/higgsfield-ai-twitter-ban-case-... https://www.reddit.com/r/generativeAI/comments/1rvaj50/my_honest_experience_with_higgsfield_after_4/ https://www.reddit.com/r/generativeAI/comments/1rvaj50/my_ho... https://www.youtube.com/watch?v=7Zj10P0Sa1k https://www.youtube.com/watch?v=7Zj10P0Sa1k Don't deal with Higgsfield.
- Planktonne 26d agoI disagree; it remains impressive that we can generate video at all, of course, but it's still got the moment-to-moment incoherence that we've seen for years now, and that's before you get to the quality as a whole.
- coffeefirst 26d agoOr even 30 second ads that don’t look like shit. The technology is interesting as an element within the wider process of special effects, animation, and video games. The idea that you’re actually making a movie with the current products—and I’m a former indie filmmaker, I’d have a blast with this if it were real—is a fantasy.
- add-sub-mul-div 26d agoIf I'm understanding correctly. Replacing low budget advertising slop is the priority over replacing $100m movie budgets simply because they haven't gotten around to the latter yet. The capabilities are definitely there for the latter, just no one's bothering. Okay.
- rienbdj 26d agoIt’s harder and less lucrative than short social media spots.
- mrdootdoot 26d agoNo job is forever. Tomorrow isn’t promised, and automation already did this—albeit more slowly—throughout the second half of the 20th century. Some people watched their jobs disappear and accepted that they’d become obsolete. Plenty of others pivoted. The counterargument today is that we can pivot much faster. I’m typing this on a $2,000 Mac that can run Blender, render scenes, write code, edit video, and access tools that would have required a studio or a room full of specialized hardware not that long ago. GenAI is empowering people to do things they simply could not do before. It’s here. The interesting question is: what are you going to do with it? I think movie production may be approaching its YouTube moment. If the barriers to making something collapse, then make something worth watching. I’d rather see a small team with an actual idea than another $300 million spider man multiverse hot garbage sequel or guardians of the slop 600 assembled by committee, approved by a board after a slide deck, and polished into expensive slop.
- jasonjayr 26d agoThe really interesting question is: What are we going to do when a technology so quickly and thoroughly displaces the need for human labor, in a society that constantly demands you trade your labor for the right to exist and participate in society?
- qsera 26d agoI said in another comment. It is not the labor that is being destroyed. It is the destruction of art, of good taste, originality, beauty etc etc. Everything that humans derive joy from, that is being replaced by repetitions of past self. It is the revenge of the LCD of humanity. It will win, and will go insane shortly due lack of real happiness...It is not something that LLMs started or enabled, it is just a catalyst. Much like internet, but a lot worse...
- mrdootdoot 26d agoIf you patronize all these garbage movie studios and multimedia companies by all means - taste disappears. But if you've used meshy, sora and enough coding models you see the mediocrity is laughable - nobody will consume it. Any media that is worth watching still has a human with plenty of irreplaceable talent.
- an0malous 26d agoThen why isn’t there even one good, 2-minute video produced with AI yet? Can you share one? A few months ago, Coca Cola couldn’t even make a good 1 minute commercial with millions of dollars and a whole team of video producers and editors. It ended up just being a montage of 5 second clips of animals smiling at Coca Cola trucks.
- deleted 26d ago[deleted]
- croes 26d agoGood luck finding the gems under all the rubish
- unixhero 26d agoI for one greatly enjoy the youtube channel THE ARCHIVE INBETWEEN ... Mind bending stuff