I agree with a lot of the first point but the expression does seem to lend an air of futility to caring about your impacts which I hope wasn't the intention. I

I agree with a lot of the first point but the expression does seem to lend an air of futility to caring about your impacts which I hope wasn't the intention. I do whole heartedly disagree with everyone believing they are the hero of their own story - while there sure are a subset of people who will justify screwing others (or at least bury their heads in the sand), there's also a subset of people that are happy to revel in schadenfreude. all that aside, the author's beliefs probably do apply to his target audience.