I think the point you're making here is separate from the original article. It's always been a bit of a grey area that you can take a picture of someone and pos

I think the point you're making here is separate from the original article. It's always been a bit of a grey area that you can take a picture of someone and post it on InstaFlickaFacebookOGram without their consent. However Will's point is that Instagram's new agreement may compromise a user's ability to manage their personal brand, because their photos are no longer their own. If I'm Will Wheaton and I post a photo of myself having a good time at Disney Land, I don't want Disney Land taking that photo and using it in their ads. Since it's a photo of myself the photo release issue isn't the problem, since I've forfeited that right to sue by agreeing to Instagram's new agreement.