At my work i put these simple rules - PR descriptions should be human-written, you are a human communicating to another human. it should be limited at 4 bullet

At my work i put these simple rules - PR descriptions should be human-written, you are a human communicating to another human. it should be limited at 4 bullet points, and maybe a "details" section in the (rare) needed cases - in general, if you want human attention, produce human effort