But you're in the air fryer production business, not in the food video production biz (which is really saturated). So you likely don't have the skills to launch

But you're in the air fryer production business, not in the food video production biz (which is really saturated). So you likely don't have the skills to launch a food porn channel organically, so you have to pay a youtuber, which is not the worst, but the yield would be unpredictable (and more costly to test). Sounds overall better than Amazon ads, though.