> In addition, app publishers and content providers, such as media publishers, will be given more scope to explain to users what significance personalised adver

> In addition, app publishers and content providers, such as media publishers, will be given more scope to explain to users what significance personalised advertising has for their offering and their business model. Great, sounds like a new channel for marketing where I really just want to opt-out. Also, does this added scope include the mechanism to maliciously comply like so many websites do with cookies? (eg: You want our cookies? Here is a list of things you can de-select... with toggles that aren't clearly on or off)