I agree with you too, but I don't think it's necessarily a gross over-exaggeration: it's possible that the majority of the buying population are extremely vulne

I agree with you too, but I don't think it's necessarily a gross over-exaggeration: it's possible that the majority of the buying population are extremely vulnerable to manipulation. "Average" doesn't necessarily mean half way between two extremes - the average human might actually be all of: - extremely vulnerable to manipulation - struggling with impulse control - prone to making bad financial decisions - the elderly / kids (<16/>60) Based on age demographics, rampant consumerism and social media addiction, especially in those age demographics, I'd be more inclined to guess the average human is all of those things.