I'm personally not too alarmed by this. All the tracking is in the context of their franchise and I honestly find the stats pretty cool. If in the end it helps

I'm personally not too alarmed by this. All the tracking is in the context of their franchise and I honestly find the stats pretty cool. If in the end it helps them to provide me a better service, I'm all for it. But I also never really was of the opinion that McDonalds was a large evil corporation.