Swing as in the political term https://en.wikipedia.org/wiki/Swing_(politics) https://en.wikipedia.org/wiki/Swing_(politics) because the team wouldn't be the ri

Swing as in the political term https://en.wikipedia.org/wiki/Swing_(politics) https://en.wikipedia.org/wiki/Swing_(politics) because the team wouldn't be the right place in the management structure to alter the rest of the page other than the ad units.