> since social media, because they're really inefficient in finding the customers that actually wants to buy their stuff. Is it really? I would think targeted

> since social media, because they're really inefficient in finding the customers that actually wants to buy their stuff. Is it really? I would think targeted ads are way more efficient than traditional non targeted ads. Eg I've never seen menstrual pad (something I would never use) ads online. > take a look at facebook, they're trying to shove ads up your feed That's the consumers experience, not advertisers