You pretty quickly learn to qualify incoming traffic since it directly impacts how you track conversions. But definitely to begin with, you see thousands of "pe

You pretty quickly learn to qualify incoming traffic since it directly impacts how you track conversions. But definitely to begin with, you see thousands of "people" view a page and no one bites, it can be disheartening until you realise it was mostly bots. I have basically 180d entirely on view metrics, they are more or less noise to a small business owner. Did someone buy or not, that's all you actually need to care about. Even big retail stores are pushing back on crap like KEPLAR/foot traffic tracking, since it doesn't actually change what you do, or impact sales. Measure sales, measure customer delight, make those the targets.