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This reminds me of the marketers who hated programmers and coding in general in the early 2000s era, and fundamentally because the developers were seen as more
by neya 1mo ago
This reminds me of the marketers who hated programmers and coding in general in the early 2000s era, and fundamentally because the developers were seen as more important in a company. So, you know what they did? They didn't learn programming, they still hated it, instead, they renamed their titles to "hackers". Growth "hacking" would go on to become a term and had nothing to do with hacking - ethical or otherwise. It was a glorified marketing term for marketers and by marketers to justify their exorbitant salaries but also wanted the aura of a real hacker without working for it. I would imagine someone with that title or mindset joining an ethics role in an AI organization is going to find out quickly it isn't all about fluff pieces and grandiose statements at all (we are here to change the world!)
- madrox 1mo agoThis reminds me of when systems administration rebranded to devops
- isityettime 1mo agoThat was a different situation, more like "agile". DevOps actually meant something once. There was a real idea there. But a lot of companies wanted "in" on it without actually doing it. So the meaning of the name was perverted over time, but it was one and the same name. "Growth hacking" is more of a transplant than a matter of perverting an existing term in-place and wholesale.
- abofh 1mo agoLargely the line was if you could write code. In the old days it was assumed, but for much of the late 90s/early aughts, it wasn't an obligation to admin, but was for devops